Meta Launches New AI Assistant for Instagram

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Summary:Meta has rolled out a new AI assistant integrated directly into Instagram. The tool helps users write captions, generate story ideas, and summarize comment sections using natural language prompts. Currently in beta, it’s available to select users in the U.S.

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Why It Matters:
This feature could change how creators engage with content and significantly reduce time spent creating posts. Meta is doubling down on AI, directly challenging TikTok and Snapchat in the content innovation space.

Source: TechCrunch